Social 9: Persuasive Techniques in Advertising – Mr. Kyle McIntosh, B.A., B.Ed.

Marketers use a number of persuasive techniques to make you buy: This is the role of consumerism, after all, and you are the centre of the wheel.

Glittering generalities, bandwagon effect, testimonials, bribery and more all work and in different ways.

Complete the following tasks.

PersuasiveTechniquesFirst

Persuasive-Techniques-Test-short Download

(Gdocs version – stop after Question 7…don’t do the Geico stuff)

Mr. McIntosh

Teacher - Humanities

In a typical year I teach a range of courses from elementary to high school. I am our school's Social Studies specialist, teaching high school social, as well as a member of the PE team.